A Platform with an Impact
Make Me With is an impact led platform connecting creators of early stage projects to an ecosystem of regenerative resources. The platform aims to integrate resources, makers and manufacturers into the project design process to create more impactful, innovative and regenerative projects.
I joined the Make Me With team as a design lead under a tight deadline, to help them bring this ambitious platform to life. My focus was first on Strategy and determining scope, features and direction, followed by the Architecture and User Experience of the platform, and Art Direction and its accompanying Illustrations.
Exploring the Identity
The goal was to create a playful and expressive look with welcoming characters that people from all walks of life could identify with, and help add some softness to an industry that often takes itself too seriously.
The language of resources
Resources are the star of the show, and the goal was to find an interesting and abstract way to visualize the resources so that users would feel empowered to project themselves onto them freely. With a bit more time (and hopefully in the near future) I’d love to see how much further we could push this!
One platform for two
One of the most challenging goals was to create one platform for two very distinct user types. A clear identity for both was essential. This was achieved utilizing color, iconography and unique characters, which could all be repurposed throughout the website and platform to help guide users through the experience successfully!
Logos & Iconography
Lots of interesting explorations, but my personal favorite was combining the user types into one icon: the leaf and the flower together to form a beautiful plant!
User Experience
Of course, it goes without saying that the bulk of the work was in designing the platform itself. A huge amount of iterations were needed to create a compact and intuitive experience, all prototyped in Figma. Unfortunately there wasn’t time to design a polished UI, maybe next time!
