OFFLINE Summit // Creative Direction & Branding

Creative Direction for a Summit: 
The OFFLINE summit is the first conference solely focused on the business of offline events and experiences: the marketing tactics and technologies that influence human behavior. Offline is a convergence of event marketers, technologists, and experiential specialists from brands and agencies.  It’s a packed day of presentations, panels, networking, and demonstrations from top marketers to learn best practices.

My Role: 
Responsible for leading the creative direction for all visual aspects of the conference, from branding, to advertising and marketing, to the interactive experiences. Giving OFFLINE the voice that would excite potential sponsors, speakers and guests. Creating a brand from the ground up, that could develop into something far greater than itself.

The Mark:

The idea behind OFFLINE is very much a Unique Identification used with human engagement. I wanted to create a mark that would give a feeling of an electronic fingerprint, a futuristic unique ID. This mark could then be used throughout the summit for many different interactions, helping not only brand the event, but bring to life the purpose behind it.