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FARADAY FUTURE

At Faraday Future I helped lead the creation of the brand's visual identity and the complex user experience that would link the car, web and mobile experiences, operating system and everything in between.

FF.COM

 
 
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 THE IDENTITY

Technology and Luxury needed to be at the forefront of the brand. The goal was to deliver a living, breathing identity - one that would grow and evolve around its users effortlessly, mirroring the beauty and intricacies of the vehicle.

 

 
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USER EXPERIENCE

 

To create a cohesive ecosystem for a digital product as complex as the car of our future, takes a lot of careful design & iteration.

All facets of the vehicle, including the many interactive screens and external devices, have to share a language in order to communicate seamlessly and create a harmonious experience for the user.

FF USER EXPERIENCE

 
 
 
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CES 2017

The goal was to create an incredible product and experience for CES 2017 and a vehicle we all aspire to drive. We achieved that goal and are extremely proud of what we managed to accomplish.